8 Tips to Write Patient Re-engagement Emails That Convert


As a dentist, you know patient retention is key to a successful practice. But keeping patients engaged can be difficult, especially if they haven’t been in for a while. That’s where patient re-engagement emails come in. These emails can encourage patients to return to your practice and help you keep them informed of what’s going on with their dental care. This blog post will give you eight tips for writing patient re-engagement emails that convert. Keep reading to learn more!

1. Keep it short and sweet

When you’re writing an email to a patient, you want to ensure that you keep it short and sweet. You don’t want to overwhelm them with information or bore them with a long email. Instead, focus on one key message you want to convey and ensure it’s clear and concise.

2. Personalize the email

One of the best ways to is to personalize the emails that you send to them. This means addressing them by name and including information specific to their situation. For example, if you know that a patient hasn’t been in for a while, you might mention something like, “We miss seeing you!” or “It’s been a while since you’ve been in; we hope you’re doing well!”.

3. Use a friendly tone

When writing to a patient, it’s essential to use a friendly tone. You want to sound like you’re happy to see them and that you’re looking forward to their visit. Avoid saying curt or impatient, as this will make the patient less likely to engage with your email.

4. Offer an incentive

One great way to encourage patients to return to your practice is to offer them an incentive. This could be anything from a discount on their next appointment to a freebie like a toothbrush or dental floss. Whatever you choose, make sure that it’s something that will be valuable to the patient.

5. Include a call to action

Every email should have a call to action, and patient re-engagement emails are no exception. Make sure you include a clear and concise call to action in your email so that patients know precisely what they need to do next. For example, you might say something like, “Call us today to schedule an appointment!” or “Click here to learn more about our services!”.

6. Use images

Emails with images are more likely to be opened and read than those without. So, if you want to ensure that your patient re-engagement emails are effective, include some visuals. You could use images of your staff, your office, or even before-and-after photos of patients who have used your services.

7. Keep it relevant

When sending a patient re-engagement email, you want to ensure that the content is relevant to them. This means including information that is specific to their situation and avoiding anything that would be considered irrelevant spam. For example, if you know that a patient is interested in teeth whitening, you might include some information about your latest specials on this service. But if you send out a generic email blast to all your patients, you’re likely to lose their interest quickly.

8. Send it at the right time

Timing is everything when it comes to email marketing. If you send your patient re-engagement emails too early, patients may not be ready to come back yet. But if you wait too long, they may have already gone to another dentist. The best time to send these emails is usually 1-2 months after a patient’s last visit. This way, you can stay top of mind without being too pushy.


By following these tips, you can write patient re-engagement emails that convert. Patients are more likely to come back to your practice if they feel valued and appreciated, so make sure you keep that in mind when you’re writing your email. And, if you’re looking for dental software that can help you with patient engagement.

Bryan Ruiz
Bryan Ruiz is a blogger, writer, and SEO expert who maintains and regularly updates blogs. Bryan combines his passion for a particular subject with writing skills and content marketing strategies to create and maintain successful blogs.


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