How Ken Block Achieved a Net Worth of $200 Million

Ken Block was an American rally driver, thrill-seeker, and entrepreneur. His net worth is approximately $100 million at his death. He was famously known for being one of the co-founders of DC shoes, from which he earned most of his wealth and became rich. He also earned  from different sources.

Unfortunately, he died in a snowmobile accident in Utah on January 2, 2024. He was only 55 at the time of death. Although he is no more, many people want to know about his net worth. Keep reading to know his wealth in-depth!

What is Ken Block Net Worth

The net worth of Ken Block is estimated between $100 million and $200 million. According to the reports, he had a $200 million fortune in 2012. However, his wealth had shrunk by up to half by now. As of 2024, Ken’s net worth is around $100 million. He had earned much of his wealth from his rallying career and two companies. The first company that helped him earn enormous wealth was DC Shoes.

The entire brand of DC shoes generated almost $7 million as annual revenue in 1995. Ken and Damon sold the company in 2004 to Quicksilver. From this selling, they got $87 million. Before selling the company, Ken Block was the Chief Brand Officer for DC shoes. Another company Ken Block co-owned is Hoonigan Industries, a motor apparel brand. He had been involved in several business ventures throughout his career.

Besides, he invested money in reliable sources and owned an extensive car collection and two significant properties in Park City, Utah and Rancho Santa Fe, California. Although he retired from rally driving in 2020, he remains an influential and popular figure in the automotive world. He continued to be involved in different projects and collaborations. All these things contribute much to this $100 million net worth.

Ken Block Biography

Full NameKenneth Paul Block
Nick NameKenneth Paul
Place of BirthLong Beach, California, USA
Died January 2, 2023
Date of BirthNovember 21, 1967
Age at death 55
Height6 ft (1.83 m)
ProfessionProfessional Rally driver, Businessman.
Net Worth$200

Why is Ken Block So Famous?

While enjoying the successful performance in rallying, he returned to Los Angeles to have fun and thrill. He appeared in the television series “Stunt Junkied” in November 2006 on the Discovery Channel to showcase his rally-driving techniques and performance. He then launched his WRX STi into the air from the dirt ramp. Then, he jumped a whopping 171 feet. This is the first taste of Hooning for the public.

Hooning is the art of pursuing thrills using rally-driving techniques outside competitive events. Through his talent and great performance, he earned himself the title of the king of Hoons from 0 to 60 magazine. During that time, his first Gymkhana video was released on YouTube. The new series involved fast cars, daring stunts, and iconic locations. Soon, he launched his official brand Hoonigan. This brand is about selling everything from clothing to car parts at a reasonable rate. Through their YouTube channel, he started maintaining his social presence. His YouTube videos started going viral and got more than a million views.

Ken Block’s Early Life

Ken Block was born on 21 November 1967 in the U.S. His parents had yet to be made public, and thus, there was no information about them. Ken aspired to become an architect as a kid. He enjoyed activities such as drawing, dirt bike riding, and skateboarding. He was brought up in California and had the required resources to pursue his life.

He became a well-known rally driver and participated in sports such as ATV and snowboarding. Although he started his rallying career in 2005, he earned a big name in his career and won many awards and achievements. He also participated in rallying competitions and championships.

He also appeared in the famous video series and partnered with Audi. Additionally, he made stunt videos by collaborating with the company’s Porsche race cars and electric Audi cars. He married Lucy Block in 2004 and lived happily for 15 years. The couple have three children. Ken wanted to protect their kids and wife’s privacy, so he never publicly shared their details. Unfortunately, he died in 2023 due to a road accident.

Things Ken Block Did Before Racing

Before getting into the rally, Ken Block was a successful businessman. He was also a general action sports enthusiast.

He also co-founded a skating fashion company named DC Shows in 1994. Then, in 2005, the company sponsored his debut car.

While handling ventures, he was inspired by his friend Travis Pastrana to try racing at 40. He also became successful in racing and boosted his net worth.


Ken Block earns much from his rallying career and the two companies he owned.

His net worth is around $100 million at his death.

He is more popularly recognized as a rally driver in Championships such as Global Rallycross and Rally America.

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